OUR MISSION

"Heritage" is our legacy from the past, what we live with today, and what we pass on to future generations. Our cultural and natural heritage are both irreplaceable sources of life and inspiration.

Places that make up our world's heritage are as unique and diverse as:

  • the prehistoric traces of human adaptation at the Grand Canyon National Park
  • the wilds of East Africa's Serengeti,
  • the Pyramids of Egypt,
  • the Great Barrier Reef in Australia and,
  • the Baroque cathedrals of Latin America

What makes the concept of World Heritage exceptional is its universal application. World Heritage sites belong to all the people of the world, irrespective of the territory on which they are located.

The United Nations Educational, Scientific and Cultural Organization (UNESCO) seeks to encourage the identification, protection and preservation of cultural and natural heritage around the world considered to be of outstanding value to humanity. This is embodied in an international treaty called the Convention concerning the Protection of the World Cultural and Natural Heritage, adopted by UNESCO in 1972.

UNESCO's World Heritage mission is:

  • to encourage countries to sign the World Heritage Convention and to ensure the protection of their natural and cultural heritage;
  • to encourage States Parties to the Convention to nominate sites within their national territory for inclusion on the World Heritage List;
  • to encourage States Parties to establish management plans and set up reporting systems on the state of conservation of their World Heritage sites;
  • to help States Parties safeguard World Heritage properties by providing technical assistance and professional training;
  • to provide emergency assistance for World Heritage sites in immediate danger;
  • to support States Parties' public awareness-building activities for World Heritage conservation;
  • to encourage participation of the local population in the preservation of their cultural and natural heritage;
  • to encourage international cooperation in the conservation of our world's cultural and natural heritage

FOR-TRAVEL-SAKE Mission is:

  • to encourage travelers to witness the protection and to see firsthand the incredible beauty of their natural and cultural heritage;
  • to promote activities operated by local businesses that help preserve this properties in an effort to boost their local economies;
  • to encourage philanthropic participation in the preservation of our cultural and natural heritage;
  • to publish inclusive tours with predetermined, organized and compiled itineraries;
  • to assist travelers during the planning of their adventure with routing and bookings.

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